International Survey of Business Presentations

Practice, Efficiency and Success

Internationale Studie

For months we surveyed leading managers in the United States and in Germany on issues such as resource usage, economic efficiency, organization and brand building with presentations in times of digitalization. The findings are now available. While some of hypotheses were confirmed, other insights really surprised us. Read for yourself what we found out …

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Key Topics:


  • Internal and external use of presentations
  • Intensity of use
  • Trends in how presentations are given
  • Organizational embedding
  • Responsibilities
  • Type of software support, use of tools
  • Internal or external involvement of service providers
  • Quality standards


The study gives plenty of often surprising insights. For example, that two out of three external meetings, and every other internal meeting, is indeed accompanied by a PowerPoint presentation. And that while everyone is talking about digitalization, the opportunities it offers regarding PowerPoint are not being exploited nearly enough. Or the fact that a huge number of people spend a large proportion of their working hours on PowerPoint, but there is nevertheless an astounding lack of responsibility and organization in companies. With predictable effects on efficiency, costs and persuasion success.

Get your copy of the study to discover the whole truth.